New version of "Product"

We have learnt that a product can be defined as a good or a service, tangible or intangible. But I think "product" has been evolved. You might all know "Angry Birds" Duh!... What is it?? It was a service initially but now there are t-shirts, toys ...... which are goods.. I define this as a "CULTURE". In order to have a sustainable growth in the market, a smart entrepreneur should implement this "culture". In other words, a life style which people embrace. So how can one develop this culture??? Simple, you should let your imagination run wild...Its all about new ideas which can capture people's heart not just the brain! It can be targeted to a particular audience or just everyone. If you actually sit and think for about an hour, you can definitely come up with a new concept. Let me tell you some examples that "I" think which have created some awesome cultures.

Harry Potter/ Twilight/ Transformers
Hello Kitty/ Micky Mouse
Harley-Davidson
Barbie

Therefore, if we are smart we should focus on creating a culture which will generate continuous cash inflow. hSenid Mobile has introduced a SMS application that can be created by anyone! No programming needed. Do you know Gossip Girl? you can actually do that in a matter of few minutes. The SMS application can be managed via the operator's site. If you are the captain of your school's Cricket team, you can create an application to your team. But you might wonder well, I can just forward the message to a list created through my phone.. Well, it will cost you! This is different. Your team members should subscribe, hence, it will actually generate an income to you! Its a win-win, It can be for all the people who are interested in cricket at school level. For example , Roy-Tho. Can create an application to all the fans who support.. lets say Royal..name "GoRoyal". This is just an example. You can create apps which targets audience, for PPA, friends, high school or just anyone. Do you know a university student in Sri Lanka, has earned Rs 200 000 per month by developing an application by etisalat's appzone? It is stated in UN Conference on Trade and development 2012, 1st time where Sri Lanka is been mentioned!! 


With this SMS application, you don't have to be a programmer, Its just a matter of clicking and filling the blanks to describe your application. It is the next level of SMS!!!! You can link the application with a website, fb page, have YouTube videos.. The uniqueness is "YOU" can do it. You can come up with different ideas and share with people, AND earn! You can either be an individual or a company targeting your customers or suppliers. This is the evolution of SMS. Its like anyone can upload a video on YouTube, Likewise anyone can create their own SMS application. How to do this... well, try to find out!! ;)  Should get back to work, which I ADORE. Well, its true, you should chose what you LIKE to do, then "work" doesn't sound so bad.

Quote for the Day:- "Innovation is immortal"

How to do a mind blowing presentation.

Regardless of what kind of job you are engaged in, doing a good, memorable presentation is very important. Today I am going to share some tips and new ways on how to do a "mind blowing" presentation. Sadly, I can't be proud of this, since it wasn't I who invented these tips. Thanks to Steve Jobs, some books and my supervisor. However, I mapped these information from different sources to give you a good and a short article to make your presentation unforgettable.


#1       A -------------------B
           There should be a point A, which is the starting point and point B. This is the end message you want your audience to remember. So IT IS IMPORTANT TO KNOW WHAT THIS POINT B IS. That is your GOAL.


#2      Be a Story Teller

          If you have watched Steve Jobs' presentations, you will understand this tip. Let me explain... What was the last lecture you attended?? hmmmmmmmmmmm ... thinking.. thinking... aaaaah.. remember? If so, what was it about? Can you explain it to someone? hmmmmmmm... it is hard right?? But, what was the last movie you watched? AAAH..   Clicked?? See, it is not our fault, Its just how our brains function. We remember a good story specially with pictures or videos. So make your presentation a story! Have a FLOW.

#3     Connection
         If your doing slides, connect it, there should be a good sensible flow. One thing should lead to another. This is one way how you can build a good story.

#4    Plan
        I know most of the time plans don't work, but planning helps you to get prepared!! Use this mind map.



 i) You should define your point B, the ultimate result, what you need them to understand, what they should believe, (about the company maybe) and how you want them to act after listening to your presentation..

ii) You should know your audience. People are selfish. They are listening to you, not because they care about you, but because they want to know "what is in for them"? Even if you are doing a presentation on some boring topic at school or uni, make sure you give some valuable information to your audience. something useful. Make them fascinated!

Also, do a small research and know their knowledge.. Whether they are into marketing, finance or whatever. This will make you know how you should approach them.

iii) Always make sure the setting is ready before you present. The screen, sounds, clean white board, markers, how you are facing the audience, lighting, air condition or fans etc.etc.

iv) Note what are the positive and negative factors that the audience might know about you or the company or the product, whatever your topic is. Then make sure you highlight or bring out the posives by eliminating the negatives.

v) Then brainstorm. Write whatever comes to your mind, Don't think. Do it for maybe 20 minutes. You will realize the good and the BEST points you should focus. Then eliminate the not so good points, focus on the strong ones.



#5. Done with the plan!. Now think of a way to build excitement. Make the audience interested till the last point or slide. Then BOOM. Voilà, give your  conclusion which highlights the point B

#6. SLIDES!!!!  Don't clutter, use pictures, words or facts instead of sentences, be careful with the colour, use bullet points, have some hilarious pictures.

#7. After 10 minutes, the human brain stops gathering information. So, use a video, a story, have a discussion or something after every 10 minutes to distract and still make them stay with YOU!

#8. Use Prezis to make your presentation slides . Power point might be boring. Visit http://prezi.com/  




This is not really a short article, is it? Well, I hope these information will be useful for your next presentation. Oh,,, and limit the times you go ... "ummmmmmmm..." during the presentation  I still do that though. I am also a beginner, not an expert.

Watch this for inspiration. First Ever iPod Introduction by Steve Jobs.
 http://www.youtube.com/watch?v=kN0SVBCJqLs


Quote for the Day :- "First make yourself interested" (in anything you do.. )