Wednesday, February 27, 2013

New version of "Product"

We have learnt that a product can be defined as a good or a service, tangible or intangible. But I think "product" has been evolved. You might all know "Angry Birds" Duh!... What is it?? It was a service initially but now there are t-shirts, toys ...... which are goods.. I define this as a "CULTURE". In order to have a sustainable growth in the market, a smart entrepreneur should implement this "culture". In other words, a life style which people embrace. So how can one develop this culture??? Simple, you should let your imagination run wild...Its all about new ideas which can capture people's heart not just the brain! It can be targeted to a particular audience or just everyone. If you actually sit and think for about an hour, you can definitely come up with a new concept. Let me tell you some examples that "I" think which have created some awesome cultures.

Harry Potter/ Twilight/ Transformers
Hello Kitty/ Micky Mouse
Harley-Davidson
Barbie

Therefore, if we are smart we should focus on creating a culture which will generate continuous cash inflow. hSenid Mobile has introduced a SMS application that can be created by anyone! No programming needed. Do you know Gossip Girl? you can actually do that in a matter of few minutes. The SMS application can be managed via the operator's site. If you are the captain of your school's Cricket team, you can create an application to your team. But you might wonder well, I can just forward the message to a list created through my phone.. Well, it will cost you! This is different. Your team members should subscribe, hence, it will actually generate an income to you! Its a win-win, It can be for all the people who are interested in cricket at school level. For example , Roy-Tho. Can create an application to all the fans who support.. lets say Royal..name "GoRoyal". This is just an example. You can create apps which targets audience, for PPA, friends, high school or just anyone. Do you know a university student in Sri Lanka, has earned Rs 200 000 per month by developing an application by etisalat's appzone? It is stated in UN Conference on Trade and development 2012, 1st time where Sri Lanka is been mentioned!! 


With this SMS application, you don't have to be a programmer, Its just a matter of clicking and filling the blanks to describe your application. It is the next level of SMS!!!! You can link the application with a website, fb page, have YouTube videos.. The uniqueness is "YOU" can do it. You can come up with different ideas and share with people, AND earn! You can either be an individual or a company targeting your customers or suppliers. This is the evolution of SMS. Its like anyone can upload a video on YouTube, Likewise anyone can create their own SMS application. How to do this... well, try to find out!! ;)  Should get back to work, which I ADORE. Well, its true, you should chose what you LIKE to do, then "work" doesn't sound so bad.


Quote for the Day:- "Innovation is immortal"

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