Use social media effectively

For every action there is an equal and opposite reaction , plus a social media overreaction!" :D
(- funny quotations)

The stats says that 69% of adults use social media. This is a vast subject. Today I would like to share what I've learnt about social media, and how to use it effectively.

Classify Social Media?
Well, there is no specific classification. But, in general we can classify into collaborative projects, blogs, content communities, social networking sites, business networking sites, virtual game worlds, and virtual social worlds.

Does it generate profit?
The truth is, sometimes not really. It will have an impact indirectly provided you maintain your presence. Social Media is a long term strategy, where you can build relationships. In order to generate profit there should be a strategy to be followed and chose the best social media sites for you.

Is it free?
No. It can be argued that it is very time consuming and multitasking can lead to poor quality of work. Human resource should be invested. So it is not free. Some companies pay an annual contract or spends on advertising.

How to use it effectively?
These are some points I've picked up.

1. Focus more on quality not quantity.

2. Listen - Observe and respond to other sites.

3. Chose carefully. Know your audience. - Don't try to dominate in every social media site. We should know the difference between fb, linkedin, twitter - the major giants.

4. Be genuine, because other participants will find out and the audience is smart!

5. E-mails are not dead. The next step after having your social presence is e-mail. So we still have to manage e-mails.

6. Access for all. Employees should be a part. They help to get the word around fast.

7. Be interesting. Avoid technical jargons and professional writing unless the article needs to.

8. We do not control social media. This is a major point because, we should understand, just having a good PR will not influence social media. So we should accept the risk.

9. Search engine optimization should be still focused. SEO and social media are two marketing strategies, SEO leads to social media.

10. Be active. It should be on-going to build and maintain relationships.


Its all about social media now, knowingly or unknowingly it has become a part of our lives. Its all about how we use it to add value to the company and individually. The "reputation" is now being controlled by social media.

Quote for the Day :-  "What happens in Vegas stays in Vegas. What happens in fb, twitter... stays forever"