What we know as marketing is having a marketing plan before launching a product, arranging marketing campaigns, looking for ways to reach customers. But, that is now old school. Do you know 60% of our customers' decisions are not influenced by us directly? For example, if you are going to buy a camera, would you go to the shop and decide or have you already decided what exactly to buy? Customer's decisions are influenced mostly by information presented on media, internet and recommendations.
Relationship marketing, where person A tells Person B, since we know each other for a long time, we can trust each other so you should get involved with my business.... this concept hardly works now. What works now is, Person A telling Person B "I know your industry, these are the good points and these are the weak points. You can add value by merging with my business since I know what to do to improve. " What matters now is what is on the table. Relationship marketing is still important when maintaining relationships.
What businesses should do is, make information available where customers or potential customers can reach when they are searching for the product or the company. Search Engine Optimization, social media, webinars, datasheets, blogs are some major ways on how to make yourself presented.
Relationship marketing, where person A tells Person B, since we know each other for a long time, we can trust each other so you should get involved with my business.... this concept hardly works now. What works now is, Person A telling Person B "I know your industry, these are the good points and these are the weak points. You can add value by merging with my business since I know what to do to improve. " What matters now is what is on the table. Relationship marketing is still important when maintaining relationships.
What businesses should do is, make information available where customers or potential customers can reach when they are searching for the product or the company. Search Engine Optimization, social media, webinars, datasheets, blogs are some major ways on how to make yourself presented.
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